Corso set out to inspire Gen Z teens to (once again) see the bright side of life. Together with Antonia and Global Music we created a brand new song called "I like you" (Îmi placi tu) - a combination of reggae and pop that conveys the happy, sunny mood of our brand. The music video/TV ad featured Antonia in a fantastic world populated with plenty Corso products and flavors.

The campaign helped Corso profit from a +10% value increase of the ice cream market in 2021 and even surpass its dynamic by a +18.8 value increase.︎︎︎

Agency: Circles Colab
Role: Art Director
Region: Romania

Bucharest, Romania