Duolingo is full of repetitive lessons that are not so entertaining for everyone, especially for Gen Z who are very selective when it comes to classic learning and entertainment.

By introducing a wide range of songs and lyrics that are relatable to Gen Z, Duolingo reshapes the youngsters’ perspective on the process of foreign language learning.︎︎︎
D&AD 2021
Role: Art Director & Copywriter

Bucharest, Romania