With the Romanian culture really adopting the always-available, always-busy, always-tired mentality, it seems like it harder and harder for people to stop and disconnect, to rest and play, to recharge and rejuvenate.

So we advised our client La Strada, a premium ice-cream brand, to occupy this space and really encourage audiences to avoid overworking - even from home - to avoid burnouts and to book calendar slots for me-time.︎︎︎
Agency: Circles Colab
Role: Art Director

Bucharest, Romania