OK, we already know by now that 2020 was not our greatest year. So how can Kiss FM, Romania’s largest radio station, keep talking about optimism and positive thinking- the positioning that they’ve been holding for years?

REWRITE 2020 campaign is a constant call to action to our audience of millions to talk about the little things that make them smile every day, so that by the end of the year we can gather 2020 of them and balance the scales.︎︎︎
Agency: Circles Colab
Role: Art Director & Illustrator & Animator

The best reasons of joy of the week were turned into animations using the illustrations created by 9 talented Romanian illustrators.

Bucharest, Romania