Rewrite 2020!

Agency: Circles Colab
Year: 2020

OK, we already know by now that 2020 was not our greatest year. So how can Kiss FM, Romania’s largest radio station, keep talking about optimism and positive thinking- the positioning that they’ve been holding for years?

The campaign is a constant call to action to our audience of millions to talk about the little things that make them smile every day, so that by the end of the year we can gather 2020 of them and balance the scales.