How can we inspire the whole world to embrace Ukrainian spirit of freedom (volia)? The key challenge was to promote “volia” as the internationally recognized Ukrainian lifestyle philosophy (similar to Swedish “lagom” or Danish “hygge”). So, we switched the attention from the war by creating a buzz around other social causes around the world. ︎︎︎
Silver @ Eurobest Young Creatives Competition
Role: Art Director

Bucharest, Romania